Credits: TecToy/Disclosure

A Tectoy announced this Friday (31) its new division focused exclusively on products for gamers and enthusiasts: Zeenix.

According to the Brazilian video game and high-tech toy company, there will be major announcements in the coming weeks, the first of which is this new gaming division.

Zeenix, TecToy’s gaming division

According to TecToy, Zeenix will hit the market with a vast and powerful portfolio, details of which will be revealed in the TecToy Showcase, an online event broadcast directly via the company’s YouTube channel on 6/22, at 6pm. Among several new features, hardware and games will be revealed.

This is an important milestone in the trajectory of TecToy, which has a unique and very close relationship with Brazilian gamers in its history. At the conference, we will present most of the projects that we have been working on for many months and will officially begin a process of repositioning the brand as one of the main players in the electronic games industry and market in Brazil.”.

Pedro Caxa, head of marketing at Zeenix

The news that will be announced at the TecToy Showcase can also be seen in person, first hand, at the Zeenix stand at gamescom latam 2024, an event that takes place between the 26th and 30th of June, at São Paulo Expo, in São Paulo. More details about the brand’s participation in the fair will be revealed soon.

About Zeenix

Zeenix is ​​the gaming division of TecToy, a Brazilian manufacturer of video games and high-tech toys. The brand officially arrived on the market in June 2024 with the aim of offering Brazilian gamers products developed to meet their tastes and needs, and tailor-made by those who know their essence. The Zeenix portfolio includes games and a full line of hardware. Furthermore, TecToy owns TecToy Cripz, the largest esports organization in the North of Brazil. – TecToy

Let’s wait for more news during gamescom latam 2024, where Adrenaline will also be present to show the first edition of the event in Brazilian territory, on June 26th and 30th at São Paulo Expo.


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