A Tectoy announced that it is preparing great news for the gaming public. The first of these is precisely a new division of the company focused exclusively on products for gamers and enthusiasts: Zeenix.

“The brand will hit the market with a vast and powerful portfolio, details of which will be revealed at the TecToy Showcase, an online event broadcast directly via the company’s YouTube channel on 6/22, at 6pm. Among several new features, hardware and games will be revealed.”states the company in a note.

“This is an important milestone in the trajectory of TecToy, which has in its history a unique and very close relationship with Brazilian gamers”, highlights Pedro Caxa, head of marketing at Zeenix. “At the conference, we will present a good part of the projects that we have been working on for many months and will officially begin a process of repositioning the brand as one of the main players in the electronic games industry and market in Brazil.”

The news that will be announced at the TecToy Showcase can also be seen in person, first hand, at the Zeenix stand at gamescom latam 2024, an event that takes place between the 26th and 30th of June, at the São Paulo Expo, in São Paulo. More details about the brand’s participation in the fair will be revealed soon.

Source: https://www.hardware.com.br/noticias/2024-05/tectoy-lanca-divisao-gamer-zeenix-e-anuncia-evento-on-line-para-revelar-novidades-de-sua-linha-de-produtos.html

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