Confirmed in August, the deadline for the complete removal of filters created by the user community of the Instagram. Meta will discontinue its augmented reality filter creation tool, which Meta Sparks Studiofrom the day January 14, 2025. After this date, only official filters developed by Meta itself will be available to be used in Stories.
As a result, personalized effects created by third parties, some of which are widely used, such as “beautification” filters, will no longer work on the platform. Meta made it clear that content that has already been published with the filters, such as Reels and Stories saved in archives or highlights, will not be deleted.
It is not yet clear whether, among Meta’s official filters, there will be options related to masking skin imperfections, a filter category widely used by platform users.
What changes for creators and brands?
O Meta Spark Studio it was widely used by content creators and brands to develop unique filters that helped engage audiences and create marketing campaigns. Its closure represents a significant change for these professionals, who will now need to look for alternatives or restructure their digital reach strategies.
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Why did Meta make this decision?
According to the company, the measure is part of a strategic restructuring that aims to prioritize products aligned with the future needs of consumers and business partners. Meta has been adjusting its portfolio to focus on solutions that offer greater value in the long term, following market trends.
Impact for digital entrepreneurs
The end of creating custom filters on Instagram should especially affect independent creators and small businesses, who used filters as differentiation and engagement tools. Many professionals will need to explore new platforms that still offer similar features or seek direct partnerships with Meta, as only the official effects will remain accessible.
Additionally, brands and influencers can turn to other strategies, such as interactive videos and immersive formats on competing platforms, to fill the void left by the end of personalized filters on Instagram.
Meta’s decision reflects a larger movement of transformation in the social media market, and the way creators and brands adapt to these changes will be decisive for the future of digital interaction.
Source: https://www.hardware.com.br/noticias/instagram-acabara-com-filtros.html
