The 9 WhatsApp features that marked 2024

O WhatsApp stood out in 2024 by introducing new features that transformed the way we communicate. Among the new features are everything from message organization tools, which make the lives of professionals easier by organizing work contacts, to advances in artificial intelligence, such as Meta AI, which brings practicality to families by helping to create texts and quick responses.

These new features offered creative and efficient solutions to meet user demands. Check out the 9 features that marked the year!

01. Meta AI

One of the big news was the arrival of Meta AIwhich is already being used by small businesses to automate responses to customers and by students to generate text summaries in seconds. The artificial intelligence chatbot has revolutionized the in-app experience.

Available in Brazil since October, the feature allows users to perform tasks such as generate texts, create images and get quick responses. Although it has faced controversy over data usage, the tool has established itself as a competitive differentiator for WhatsApp, also helping content creators and professionals in various areas to optimize their activities.

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02. Creation of events in communities

In May, the resource for create events was made official, facilitating the organization of group meetings and appointments. With it, you can set the date, time and location, as well as add links for online calls. For example, school groups have used the feature to schedule parent meetings, while interest communities, such as reading clubs, create events for monthly themed discussions.

Families also started to use the function to organize celebrations, such as birthdays and weekend lunches. This tool has gained popularity among different groups for its simplicity and efficiency.

03. Undo “delete for me”

How many times have you deleted a message by mistake? To solve this problem, WhatsApp introduced in May the option to undo “delete for me”. Just click “Undo” immediately after accidentally deleting a message.

This functionality helped to avoid embarrassing situations and improved the user experience, especially at times when communication needs to be precise, such as in work messages or important discussions.

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04. Audio transcription

Is reading better than listening on certain occasions? With this in mind, WhatsApp launched transcription of audio messages in November. The feature automatically converts spoken content into text, ideal for those who cannot listen to audio at the moment.

However, it is important to highlight that accuracy may vary depending on the clarity of the audio and the language used, which may limit its usefulness in some cases. Users report that the feature has been particularly useful in work environments, such as offices or meetings, where sound can be inconvenient.

05. Customizing the app with themes

Avoiding the traditional green, WhatsApp released customizable themes in October. The option, still in beta, offers 22 color alternatives to customize the look of conversations. Although the full launch does not yet have a date, the news promises to give the application more identity.

Personalization was well received by users who like to differentiate the tone of conversations, such as separating work and personal chats with different colors.

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06. Lists to organize conversations

Organization is key, and conversation lists introduced in November came to help. With them, it is possible to separate chats by categories, such as work and friends, in folders accessible at the top of the app. This functionality has been very useful for those who need to manage many interactions.

Small entrepreneurs also adopted lists to organize customer contacts, facilitating quick access to important information.

07. Message warning in draft

Forgot to finish a message? In November, WhatsApp started displaying a draft notice in unfinished chats. A green tick identifies pending messages and moves the conversation to the top of the list. The feature ensures that no important messages are left behind, making it especially useful for professionals who manage multiple communications at the same time.

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08. Reminders for unread conversations

Another highlight of December was the automatic reminders for unread messages. It notifies you of pending interactions with frequent contacts, helping you keep communications up to date. The feature limits notifications to avoid excessive alerts, balancing practicality and discretion. Families and groups of friends reported that the functionality has helped them not let important messages go unnoticed, strengthening personal bonds.

09. Improvements to video calls

In 2024, the video calls they gained filters and augmented reality effects, in addition to an improvement in image quality. These advancements, launched in October, have transformed calls into more dynamic experiences, perfect for virtual celebrations and family gatherings. Additionally, filters have become a fun tool for relaxed gatherings, like birthdays or virtual happy hours.

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Conclusion

As WhatsApp features in 2024 demonstrate the application’s commitment to meeting users’ needs, offering creative solutions and improvements in user experience. These new features have consolidated the messenger as an essential tool in everyday life.

According to Meta, these improvements contributed to a 15% increase in user engagement and a significant increase in the monthly active customer base.

With the constant evolution of technology, WhatsApp remains one of the most relevant applications on the global communication scene. Which of these new features have you already tested? Share your experience in the comments!