Smartphones are the most searched category in the run-up to Christmas

With the arrival of December and the approach of Christmas, consumers intensify their search for desired products, whether for gifts or to renovate the home. According to data from the Buscapéthe country’s main price comparator, smartphones led searches in the first half of December, with a 42% increase in searches compared to the same period in October. The other categories that appear in the Top 10 are, in order of most searched, air conditioning, refrigerator, TV, clothes washer, tennis, notebook, stove, tablet e electric fryer.

iPhone 15 was the most searched

During the period analyzed, the iPhone 15 128 GB was the most searched product, with price variations of up to 7.45%. The device was found with a minimum price of R$4,550, a maximum of R$4,889 and a median price of R$4,774, reinforcing the importance of comparing prices to save. Next, still among cell phones, we highlight the iPhone 16 128 GB and Samsung models, such as the Galaxy A55 128 GB and the Galaxy S23 256 GBdemonstrating consumers’ preference for top-of-the-line devices.

The category of air conditioningsecond most searched, reflects the rise in temperatures in 2024 and the interest in preparing homes for summer. The model Split Hi Wall Elgin Eco II 9000 BTUs Inverter was the most sought after, with minimum values ​​of R$1,993 and maximum values ​​of R$2,299, standing out as one of consumers’ favorite options.

Among household appliances, the most sought after product was Electrolux Frost Free Refrigerator 1 Door 323 Literswhich showed an impressive 1073% increase in searches compared to two months ago. During the first 15 days of December, the item had a price variation of 6.38%, and can be found for prices ranging from R$1,677 to R$1,784.

To take advantage of the best promotions and make smart purchases, researching prices in advance and using websites that monitor products is a good alternative. For this work, Buscapé is a tool that offers a simple and intelligent shopping experience, allowing consumers to consult detailed reviews for each product, compare prices and receive alerts about price reductions on the items they are interested in.

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