SBT announces free streaming service

O Brazilian television systempopularly known as SBTwill launch its own digital channel streamingcalled +SBT.

The service will be free and supported by advertisements.”We see three different ways of building a digital product: starting from the idea of ​​monetizing what we already have; adopting the same model that competitors have already done or thinking specifically about the way the end user consumes it. It is in this third model that we believe“, says Roberto Grosman, director of digital transformation at SBT.

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+SBT will offer on-demand content, Fast channels with continuous thematic programming and simulcast of live TV programming. Inspired by Pluto TV, Fast channels include +Humor, +Silvio Santos, +Saudade, +Pop, +Novelas, +Criança, +Séries, +Cinema, +Informação and +TVZYn.

In other words, if you lived through SBT’s golden age, you will be able to watch again the programs that marked this era, such as Domingo Legal, Programa do Ratinho, Show do Milhão and Silvio Santos’ auditorium programs on some of these thematic channels.

The section Originals will bring exclusive productions to streaming, such as the SBT Collection, documentaries about iconic figures of the broadcaster, such as Hebe Camargo, Gugu Liberato and Silvio Santos himself. Among the Originals are a talk show with Aparecida Liberato and a program about women victims of scams presented by Magdalena Bonfigliolli. For children, it is in production Yellow Woodpeckerbased on the classic work of Monteiro Lobato.

The launch will have five sponsors: Grupo Boticário, Seara, Caixa, Coca-Cola and Unilever. +SBT will be available on iOS and Android devices, TVs Samsung and LG, computers, tablets, Chromecast and Google TV from August 18th.

Thus, SBT is yet another broadcaster willing to launch its own streaming service. The most popular example we have is Globo, which launched Globo Play. However, unlike SBT, the broadcaster founded by Roberto Marinho opted for the traditional business model, where users pay a monthly fee to access the platform’s content. SBT chose to go the opposite way, betting on the nostalgia of its past productions.

Source: SBT