Sandisk launches new Sandisk Optimus brand at CES 2026

Yes, today we have hot news for enthusiasts: Sandisk launches new Sandisk Optimus brand at CES 2026!

During a Consumer Electronics Show 2026held in Las Vegas, the manufacturer presented a new identity for its family of internal solid state drives.

The line, now called Sandisk Optimusbrings together products previously sold under the brands WD Blue e WD_BLACK.

The move seeks to simplify consumer choice and reinforce the connection to the company’s legendary history in flash memory.

The line will be segmented into three main categoriestargeting specific audiences that demand high performance. The company informs that products with the new identity must reach the global market no first half of 2026.

Segmentation of the Sandisk Optimus line for different needs

A Sandisk Optimo categorys is aimed at content creators who prioritize agility and cost-benefit. She replaces the old WD Blue lineincluding models such as SSD SN5100 NVMe.

For players, the Sandisk Optimus GX offers high speeds, greater capacity and energy efficiency. This series takes the place of products WD_BLACK, como o SN7100 NVMe SSD.

Sandisk Optimus GX PRO professional line is the top of the portfolio

The version Sandisk Optimus GX PRO is positioned as the most advanced. Created for developers, professionals and elite gamers, the line promises maximum performance for intensive tasks and AI computing. It succeeds the SSDs WD_BLACK state-of-the-art, for example, the SSD SN8100 NVMe.

Heidi Arkinstallglobal vice president of consumer brand and digital marketing at Sandisk, commented that the Sandisk Optimus portfolio redefines the concept of performance for the end consumer, making it easier to identify the appropriate product.

read more

Sandisk launches new Sandisk Optimus brand at CES 2026; understand

Second Anil Moolchandanivice president of customer product management at Sandisk, public confidence in the company’s internal units motivated the unification under the Sandisk Optimus brand.

The product family is designed to meet the demands of professional and gaming workflows.

Finally, the company confirmed that the transition from old brands to new Sandisk Optimus identity begins immediately. The first products under the new brand should be available at selected retailers all over the world in the next few months.

And there? What did you think of the news? Share your point of view in this post and continue following Adrenaline