Remember the 8 new Instagram functions in 2024

O Instagram did not disappoint its users in 2024, bringing eight new featuressuch as the collaborative carousel and comments in Stories, which transformed interaction on the platform.

These new features made the experience even more dynamic and interactive. The main objective was to serve both content creators and casual users, offering significant improvements in interactivity, security and personalization. Check out the main highlights of the year!

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01. Collaborative carousel

In April, Instagram introduced collaborative carousela function that allows you to create photo albums together with friends, without the need for prior approval by the original creator of the post. This new feature facilitates spontaneous collaborationssuch as travel or celebration albums, making posts more participatory and dynamic.

To use the feature, simply activate the “Allow others to add” option before sharing the post. The feature has since been widely adopted, with thousands of collaborative posts created weekly, highlighting social events and special moments in a more engaging way.

02. Increased limit for carousels

In August, the limit of photos and videos in carousels was increased from 10 to 20. This change was especially impactful for content creators, who are now able to share entire series of images or events in a single post, promoting greater engagement and better visual organization for the public.

This update doubled sharing capacitymainly benefiting creators who like to publish more elaborate content, such as series of images or events.

Furthermore, the feature has been used by brands and companies to display products in more detail, offering a more immersive experience to consumers.

03. Comments on Stories

Starting in June, Stories gained a long-awaited feature: public comments visible to all viewers during the time the publication is active. Now, users can engage more interactively with ephemeral content.

This new feature had a significant impact on the interaction of Stories, which became an even more active space for dialogue and exchange of opinions. Content creators have reported an increase in engagement and reach as visible comments encourage more audience responses and participation.

04. New interactive stickers

The new stickers were one of the most creative new features of 2024. For example, brands used the “Shake to Reveal” sticker to create interactive promotions, while independent creators used the “Turn On Music” feature to engage their audiences with musical challenges. Among them, the following stood out:

• “Shake to reveal”: Creates suspense around hidden content.
• “Music of your time”: ideal for musical interactions.
• Figurines for hidden storiesrevealed only with a direct message, promoting more privacy and creativity.

This feature opened up new possibilities for marketing and creative campaigns, such as exclusive promotions and personalized games, which strengthen the bond with followers.

05. Topics in DM

In September, Instagram invested in personalizing conversations with users themes for direct messages (DM). This function allowed users to change the appearance of their conversations, as well as add tools to image editing and creation of stickers, expanding the possibilities of interaction.

Themes have become a fun and visually appealing way to make conversations more personal, especially among groups of friends or teams who use Instagram for collaboration. The option for custom stickers has also opened doors for small businesses to create unique elements to promote their products or events.

06. More songs on Reels

In July, the update that made it possible to use up to 20 audio tracks on a single Reels revolutionized the creativity of content creators. This functionality allows you to create exclusive mixes and explore different musical styles in a single video.

The feature was especially well received by DJs, music producers and influencers, who started to use Reels as a showcase to showcase their creativity and expand their audience. For ordinary users, the new feature brought more diversity and freedom in creating fun and original content.

07. Notes on publications and videos

As Instagram Notesinitially used as ephemeral messages on the profile, were expanded to Reels and regular posts. These floating bubbles, visible for up to three days, offer a unique shape to short comments and interactions.

Additionally, during special events like the Olympics and Halloween, Note colors have been customized, adding more creativity to the user experience. This functionality also allowed brands and creators to highlight promotional content in a more attractive way.

08. Safety Features for Teens

Concerned about security, Instagram implemented tools aimed at teenagers under 16. These measures include:

• Reduced exposure to unknown profiles;
• Control of usage time;
• Restriction of inappropriate content.

These initiatives seek to make the platform safer for young people, offering a more controlled digital environment. According to data from Meta, there was a 25% reduction in adolescents’ access to unknown profiles after implementing these tools, reinforcing the effectiveness of the measures. Parents and guardians also reported greater peace of mind due to additional monitoring and restriction options.

Conclusion

As new Instagram functions in 2024 show how the platform continues to evolve to meet user demands, balancing creativity, security and interactivity.

These updates consolidate Instagram as one of the most versatile and innovative applications on the market. Which of these new features have you already used? Leave your opinion in the comments below or join our forum to discuss with other users!