Officially announced last Tuesday (10), the PS5 Pro generated several reactions among the public, but many agreed that the price of US$ 699.99 charged for it is not at all inviting. However, analysts say that This won’t stop the new hardware from having a similar sales performance to the PS4 Pro.
According to Piers Harding-Rolls, research director at Ampere Analysis, it is natural that the console’s suggested price will generate a lot of comments. “The price point differential between the PS5 and PS5 Pro is 40-50%, which is significantly more than the differential between the PS4 and PS4 Pro at launch”, he explained.
However, your company believes that Sony will manage to sell 1.3 million units of the new device during its launch window. This figure should be slightly lower than that achieved by the PS4 Pro, which, in the months close to its official debut, sold 1.7 million units.
PS5 Pro will be for enthusiasts
According to Hardings-Roll, it is normal for more casual consumers or those who are not so dedicated to the PlayStation brand to decide not to buy the new device because it is expensive. However, he believes that Sony’s strategy is to focus on truly hardcore consumers and enthusiasts for whom the high price will not be a problem.
The analyst also states that the new value will allow the company to protect itself from market fluctuations and inflation. In addition, the lack of a direct competitor makes it feel more comfortable working with higher profit margins than it would have if a similar mid-generation device were available in stores.
Ampere data shows that, despite finding a dedicated audience, the PS4 Pro accounted for only a minority of the units that the Japanese manufacturer sold. Estimates show that 14.5 million units of the device were sold, which corresponds to 12% of total PlayStation 4 sales.
The company believes that the company’s new console will perform similarly, albeit slightly lower. According to its forecasts, approximately 13 million PS5 Pro units will be sold by 2029, when a new generation of consoles is expected to debut.
Fonte: VGC
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Source: https://www.adrenaline.com.br/games/playstation/ps5-pro-vai-vender-tanto-quanto-o-ps4-pro-acreditam-analistas/
