Project Zero X: MSI demonstrates PC with no visible cables

At CES 2025, MSI revealed the latest evolution of its lineup Project Zeroconsolidating his vision of minimalist design and impeccable organization. THE Project Zero X takes the concept of “invisible” cables to an even more extreme level, hiding all external connections in the base of the case.

The application, which enhances the aesthetics and displays the internal components as true works of art, shows the maturity of a concept that has been developed by MSI in recent years.

The evolution of the war against cables

Since the beginning of the Project Zero line, MSI has been perfecting the “back-connect” concept to organize cables in a discreet way.

In the new version, the Project Zero X presents a significant advancement, with all input and output ports for the motherboard and GPU repositioned to the bottom of the case. The solution maintains an extremely clean look and highlights the design of the components.

Inspired by iconic designs such as Apple’s Power Mac G4 Cube, the Project Zero X concept strives for a futuristic look, but also brings practical challenges. Lower connections can make access and manipulation difficult, especially for setups that require frequent adjustments.

Impacts on cooling and internal space

Although visually impressive, the design of the Project Zero X presents consistent challenges in thermal management. GPUs with a blower fan design may suffer in the system, as the heat generated will be directed to the base of the case. This can create harmful heat circulation to other components.

For those who struggle with cable management, it can be both a dream and a nightmare — a true trial by fire for enthusiasts

The internal space has also been reorganized to accommodate the hidden cable system and power supply. The cabinet is considerably larger than traditional models, which may limit the interested audience. However, for those who prioritize aesthetics and organization, the solution is innovative and serves a specific niche.

Attention to design is also seen in other MSI products, such as the new line of notebooks with NVIDIA GeForce RTX 50 GPUs announced at the same CES. Therefore, the focus on aesthetics and performance continues to be a trademark of the company.

From concept to reality: what to expect from Project Zero

Although Project Zero X is still a concept, MSI has already demonstrated that it is committed to the evolution of this line. Full details on components and internal specifications have not yet been released, but improvements to design and features may emerge at future events such as Computex 2025.

The Project Zero X line is an example of how MSI seeks innovation and boldness, as it did when launching its line of GeForce RTX 50 cards, which combined high performance with artificial intelligence features.

Personalization as a central point

With the four-sided glass panel, the Project Zero X It’s a true showcase for custom setups. The emphasis on customization is in line with the brand’s DNA of catering to gamers and enthusiasts who want to highlight their unique styles.

Something we also saw at the launch of the first 500Hz monitor with 1440p resolution, the MPG 272QR QD-OLED X50which impressed at CES 2025.

Despite still being a concept, the new phase of Project Zero is another significant step in desktop design, challenging the limits of organization and functionality.

Now, we just have to wait for the next events and launches to see how this idea will be refined for the consumer market.

Font: MSI