A Panasonica Japanese technology giant, faces a common dilemma in centuries-old companies: the loss of direct contact with their founders. Kōnosuke Matsushitathe visionary who founded the company 106 years ago, left a legacy of management and innovation that still guides the multinational, but over time, the personal connection with the founder disappeared. Now, the company has found a way to resolve this issue with the help of generative artificial intelligence (GenAI).
According to the official statementA Panasonic is developing a avatar digital de Matsushita to transmit its teachings and management philosophy to new generations of employees. In partnership with the PHP Research Institutecreated by Matsushita himself, the company uses a vast collection of voice recordings, dialogues, works e lectures from the founder to train the AI model. The goal is to create a means of communication that conveys Matsushita’s teachings more effectively to employees who have never met him in person.
The project goes beyond simple tributes. Matsushita’s AI avatar will be incorporated into the company’s management policy Panasonicserving as a source of inspiration for business decisions. According to the company, the goal is to offer employees the chance to ask themselves: “How would Matsushita think in such a situation?” or “What kind of decision would he make in a given context?” This approach, although innovative, seeks to replicate the wisdom of a man who, in Japan, is revered as “the God of management”.
Multiple Digital Avatars
Panasonic doesn’t intend to stop there. The digital avatar of Kōnosuke Matsushita It is just the first step in a broader initiative. The company imagines a future where it can create AI digital models of other important personalities, based on images, photos, videos e audioto be used as guides in different areas of the company. This move is part of Panasonic’s approach towards “Responsible AI”with the aim of maintaining ethics and respect for the legacy of figures who shaped the company’s history.
If the project is consolidated, the Panasonic will be not only preserving the legacy of its founder, but also creating a new way of integrating advanced technology to the management process. This represents a significant step forward in the way companies can use Generative AI to connect the past to the future, keeping the philosophy of great leaders alive, even when past generations are physically distanced.
Source: https://www.hardware.com.br/noticias/panasonic-ia-avatar-digital.html
