NVIDIA updates GeForce RTX logo for AI

As noted by the foreign website TechPowerUpa NVIDIA has updated its branding and slogan for GeForce RTX graphics cards.

The graphics card line logo now adds the subtitle “Powering Advanced AI“The change makes the standard GeForce logo more descriptive than ever and highlights the company’s deep focus on Nvidia in AI, while continuing to reign as the leading company in the hardware market. artificial intelligence.

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GeForce RTX logo has changed over the years

Nvidia’s GeForce line of graphics cards has traditionally been a primarily gaming-focused brand, with Nvidia targeting AI-focused professionals with its professional line of GPUs and accelerators.

The GeForce brand has also become increasingly simple in recent years, with its logo becoming more straightforward with each new GPU generation. The new tagline could represent a broad shift in Nvidia’s intended target audience for the GeForce RTX.

The new explanatory subtitle also addresses Nvidia’s advertising problem; in Interbrand’s June surveyNvidia was not among the 100 most recognizable brands in the world, despite being the most valuable company.

RTX cards are the best GPUs for AI

Nvidia’s RTX cards are the best consumer-grade options for powering AI. Even the cheapest card in the lineup, the RTX 4050 Mobilehas 120 tensor cores tuned explicitly for machine learning.

Nvidia’s dedicated AI gaming features, including DLSS (deep learning super sampling; AI texture upsampling for video games), DLSS Frame Gen, and ACE (AI-written NPC dialogue) are huge boons for gaming performance and experiences. Apps like ChatRTX and support for AI acceleration in Adobe programs could allow non-gamers to harness the power of AI inside their computers.

Nvidia has yet to officially announce the “Powering Advanced AI” subtitle, though OEM partners like PNY have already updated their online branding to reflect the new tagline. Laptop and desktop stickers will likely start incorporating the subtitle on products soon, as will GPU cases.

In recent years, Nvidia has invited other markets to the GeForce RTX party, but that hasn’t worked out. In 2019 and 2020, cryptocurrency miners were notorious for buying up entire shipments of Nvidia GPUs and forcing consumers building their PCs to buy from scalpers for years before supply shortages were resolved.

Nvidia’s attempt to brand RTX graphics cards under an AI banner hopefully shows confidence that it can serve a much wider customer base without supply issues, which is to be expected from the world’s current third-largest company.