NVIDIA REGRANCE Priority Access Program for GPUS RTX 50 to combat scalpers

NVIDIA announced the return of Verified Priority Access (VPA)a program that allows a select group of consumers to acquire the novas GPUs GeForce RTX 5080 e RTX 5090 Founders Edition Directly through the company’s website, avoiding intermediaries and inflated prices. The initiative aims to curb the action of scalpers, which traditionally exhaust inventories quickly and resell products with abusive margins.

The strategy had already been used earlier with the RTX 40 generation plates and now returns to the RTX 50 line, ensuring that chosen consumers can buy the new GPUS for the suggested price: $ 999 for RTX 5080 and $ 1,999 for RTX 5090.

How does Verified Priority Access work?

To participate, users need to have an Nvidia account created before January 30, 2025 and fill out a form expressing interest. Those selected will receive an email in the coming days with an exclusive link to finalize the purchase directly through the company’s official website.

Besides benefiting faithful consumers, the program also reinforces Nvidia’s marketingas these buyers are often active members in online forums and communities, helping to publicize the new GPUS line.

The fight against scalpers continues

The problem of scalpers It has been a constant challenge for Nvidia and other hardware manufacturers. It has recently been revealed that some salespeople are charging up to $ 7,000 Just to get a place in the RTX 5090 purchase line, a reflection of the high demand and the low stock of the new video cards.

In addition to Nvidia’s strategy, other brands have also sought alternatives to prevent abusive resale. THE Zotacfor example, decided to sell its plates directly for Discordan innovative approach for products to reach real players instead of resellers.

The return of VPA is good news for consumers who want to avoid paying abusive prices for a new GPU. With scalpers inflating values ​​and inventories being sold out quickly, any initiative that guarantees fair access to high performance hardware is welcome

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And the partners of Nvidia?

Unlike other initiatives, the NVIDIA VPA Does not include partner manufacturers Like Asus, Gigabyte, MSI and PNY. This means that, in addition to better controlling distribution, the company also benefits financially, selling directly to the consumer without dividing profits with their partners.

For now, Verified Priority Access is available US only and only covers the versions Founders Edition RTX 5080 and RTX 5090. There is still no information on a possible expansion for third party models or a future RTX 5070 IT.

Now the market follows whether this effort will be enough to circumvent resellers and make the new RTX 50 line more affordable for gamers.

Source: NVIDIA