ASRock has reached CES 2026 willing to expand your horizons. Known worldwide for its motherboards and GPUs, the brand is now investing heavily in new markets, with emphasis on a robust line of liquid coolers and hardware solutions focused on the Brazilian market.

The big star of the stand were the new liquid cooling systems. ASRock presented innovative concepts, such as a liquid cooler with holographic screen which projects moving images through high-speed fans.

In addition to the appearance, this system guarantees extra air flow to the region of the VRMscritical motherboard components that benefit from direct ventilation.

Other highlights include:

  • Taichi Line: It features an adjustable screen that can be repositioned depending on your setup, ensuring that the display is always visible.
  • Steel Legend Line: equipped with a detachable screen for orientation adjustment and fans with dual ball bearing and glass infusion into the plastic for greater durability and air pressure.
  • Workstations (WS STR5 360): a massive model designed for processors Threadripper e Xeonwith a system of double pump moved to the radiator and a taller structure to dissipate large amounts of heat.

Motherboards: focus on cost-benefit and in Brazil

For those looking to build a new PC, ASRock is expanding its lines Challenger and introducing the new line Rock. These cards are strategically positioned below the Steel Legend line, focusing on an extremely competitive price without compromising on quality.

The line Rockspecifically, was cited as having “a lot like Brazil”, bringing heat dissipation in the VRMs, M.2 support and the practical integrated rear mirroreliminating that classic assembly error of forgetting the mirror outside the cabinet. These models are expected to reach Brazilian retailers in end of first quarter.

Monster Hunter Special Edition and new sources

For collectors, ASRock displayed a limited edition of the Monster Hunter themed RX 7900 XT GPUin an impressive metallic blue tone. One of the models on display even had the signature of Lisa SuCEO of AMD, reinforcing the exclusivity of the part that should have units available in Brazil.

In the energy sector, the brand presented:

  • Fontes SFF (Small Form Factor): compact models 850W e 1000W for those who want power in small cases.
  • Platinum and Challenger Line: modular sources that are already gaining sales volume in the national market.

Broadening horizons

ASRock makes it clear that it does not want to be just a supporting player. With the entry into the market of high-performance liquid coolers and the strengthening of entry-level lines with premium features, the brand is positioning itself as a versatile choice for different user profiles, from the enthusiastic gamer to the workstation professional.

Stay tuned: Many of these products, especially motherboards and liquid coolers from the Phantom Gaming and Steel Legend lines, should arrive on Brazilian soil in the coming months.


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Source: https://www.adrenaline.com.br/hardware/resumo-asrock-ces-2026/

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