Intel officially confirmed on Tuesday (6) to reduction in suggested prices of two of their processors for desktops of the Core Ultra 7 Series 200 Line.
The company announced that the 265K models e 265KF Now they will have Prices up to 25% lower in relation to the original value. The movement, informed to Tom’s hardware, is uncommon, as giants like Intel rarely publicly assume price adjustments at this level.
The new suggested price for the Core Ultra 7 265K over US$ 399 para US$ 299while the Core Ultra 7 265KF fell from US$ 384 para US$ 284. In either case, a hundred dollars cut!
The changes are already valid, but it is worth remembering that the values practiced may vary according to the country, local taxes and retail policies. We made a conversion based on today’s dollar just to get a sense of potential impact, remembering that this value is not the end in Brazil:
| Model | Previous Price (USD) | Current Price (USD) | Estimated previous price (no taxes) | Estimated current price (no taxes) |
|---|---|---|---|---|
| Core Ultra 7 265K | 399 | 299 | R$ 2.074,80 | R$ 1.554,80 |
| Core Ultra 7 265KF | 384 | 284 | R$ 1.996,80 | R$ 1.476,80 |
Despite the drop in suggested prices, the final values depend on several factors, including seasonal promotions and partnerships with Bundles
According to the manufacturer, the suggested new prices are independent of ongoing promotional packages.
This means that attentive consumers will still be able to find the chips in the series Core Ultra 7 Accompanied by professional games or applications as part of Bundles offered by retailers.
This type of combination can further increase the cost-effectiveness for those seeking high level performance in activities such as games and content creation.
Core Ultra 200s line still faces challenges
Even with this strategic adjustment, the prices of top line models Core Ultra 9 285/285K ($ 549/$ 589) and the intermediate line Core Ultra 5 245/245K/245KF (US$ 270/US$ 309/US$ 294) did not change.
The decision indicates that the company seeks to reach a specific audience with this reduction, without reproacifying the entire family “Arrow Lake-S”.
The measure appears to be an attempt to maintain the competitiveness of Platform LGA1851considered more expensive than both the previous generation LGA1700 and AMD competitor AM5.
Also read:
Timid sales boost readjustment
Internally, Intel itself acknowledged that sales of its latest CPUs, such as Lunar Lake, Meteor Lake and Arrow Lake series, were below projections.
On the other hand, the chips of 14th generation core ‘raptor lake’ They continue with solid commercial performance, especially in the gamer segment – where they deliver higher performance than the new line in several titles.
Gamers and enthusiasts still prefer raptor lake, with better performance in games and more competitive cost than the new generation
The preference for previous models, coupled with AMD’s competitive pressure, therefore raises the hypothetical conclusion that this scenario that led Intel to adjust its market positioning.
Source: Tom’s Hardware
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Source: https://www.adrenaline.com.br/intel/intel-reduz-precos-dos-processadores-intel-core-ultra-7-265k-265kf/
