Boring Phoneo “boring cell phone“, this is the name of the device, with a translucent casing, which Heineken is drawing lots in Brazil. 450 units of the device which, according to the company, “makes your social life much more interesting.”
The motto behind the promotional campaign is to emphasize that people need to enjoy life more without using their cell phones. And the company decided to encourage this lifestyle by giving away a device that goes against the grain of ultra-connected and increasingly intelligent models. No apps like social networks to distract you and waste time that could be invested in other things. “Less screen time and more time with friends,” says Heineken in the campaign.
The cell phone is produced by HMD, the company that currently takes care of the devices that are named after the classic Finnish brand Nokia.
Key Features of Heineken’s Boring Phone
- 2.8-inch screen with 320 x 240 pixel resolution;
- 1.77-inch external panel;
- Translucent housing and flip structure;
- 0.3MP VGA Camera
- Support for two SIM cards;
- FM radio;
- P2 connector for headphones;
- 4G support
- Long battery life: up to one week on standby;
- Porta micro USB
- 128 GB of internal storage (expandable via microSD).
How to participate in the Heineken cell phone draw?
To compete for the device you must register on the official promotion website until September 7th. In addition to full name, telephone number, CPF is required. Only those over 18 years of age can participate.
The draw is scheduled for September 17th. Winners will be notified by an SMS that will be sent to the number registered in the draw.
Source: https://www.hardware.com.br/noticias/heineken-esta-sorteando-celular-basicao.html
