Google is now the only one showing Reddit links

Recently, there has been a significant change in the way the Reddit manages search engine access to its vast content. The site has decided to limit this access exclusively to Googlethat is, from now on, only this search giant will be able to index new posts and threads created on the Reddit platform.

This movement results from a lucrative deal struck between Reddit and Googlehighlighting the growing importance of data, especially when it comes to feeding and refining emerging technologies, such as advanced business models. artificial intelligence da Big Tech.

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Reddit’s decision to allow only Google to use its data in this way comes as a strategic move. It does so by updating Reddit’s robots.txt file; it sets new guidelines that limit the ability of crawlers to crawl content owned by search engines other than Google.

The message inserted in robots.txt reflects a philosophy of Reddit: the belief in a free and open internet, but equally an internet where the rights to use publicly available content are assured and respected.

It is important to emphasize that Reddit communicates that this new policy and the blocking imposed on other search engines are not directly associated with the agreement signed with Google. On the contrary, these measures primarily aim to protect the integrity of the use of data generated within the site. Despite attempted discussions with other companies involved in this market, the negotiations did not result in side agreements because these entities decided not to consent to the guidelines proposed by Reddit regarding the use of data.

This alliance between Google and Reddit highlights a fundamental debate in the contemporary context of technology: the need for large companies in this segment to recognize and adequately compensate for the use of data and digital content.

The move to monetize information adds substance to the increasingly prominent discussion about fair compensation for original content creators. It also raises vital considerations regarding the principles of transparency and ethics in the use of data, which are increasingly valuable resources in the online world.