Feature adds more audio to Reels

Instagram is adding another feature to its Reels: it will now be possible to add more than one audio track to the same video.

The update aims to ensure more creative flexibility when creating short videos, and even offer content creators more freedom on the platform.

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More audio tracks on Reels

With the new feature, users will be able to add up to 20 audio tracks to a single Reel. To add a new track, simply tap the “Add to Mix” option in the Reel editor.

After adding tracks, users can trim them to include only the desired portions of the audio. This editing option allows for even greater customization of videos by aligning audio with visual elements like text, stickers, and clips.

“The launch of multitrack audio in Reels gives creators expanded creative flexibility, with the ability to visually align audio with elements like text, stickers and clips, to express their creativity in a way that works for them and their audience,” the company said in a statement.

Additionally, Instagram will attribute the combined track to the creator, allowing them to encourage their followers to reuse the unique mix they created. This feature eliminates the need to use another editor to mix multiple audio tracks before applying them to clips, simplifying the content creation process.

Focus on short videos

Earlier this month, Instagram CEO Adam Mosseri mentioned that the platform will not focus on long-form videos, instead focusing on sharing short videos between users.

“It turns out that long-form video is less symbiotic with these other uses. If you watch a 10- or 20-minute video, you see less content from friends, you interact less with your friends, and you’re actually less likely to send that content or video to a friend,” Mosseri explained in an Instagram Reel.

Mosseri emphasized that Instagram’s main goal is to connect people with their friends, and that the platform doesn’t want to compromise that identity by focusing on long-form videos. He acknowledged that short-form videos don’t always achieve that goal, but they have the potential to do so.

Fonte: techcrunch