Some market analysis companies are encouraging a debate around possible positioning strategies for the brand PlayStation and its future releases. With the price set at US$ 700 for the PS5 Pro, could Sony already be trying to “get the consumer used to the fact that in the near future the PS6 will reach close to the US$ 1,000 mark?
Drawing a parallel with Apple, reaching a price point of around US$1,000 with the iPhone was also a significant step for the company in its quest to try to convince its customer base that its product is premium.
In the video below we bring you the perspective of market analysis around the price of the PS5 Pro and this parallel with Apple. Check it out!
Source: https://www.hardware.com.br/artigos/o-alto-preco-do-ps5-pro-confirma-que-a-sony-e-a-apple-dos-videogames/
