Contactless: contactless payments grow in Brazil

Payments for approachestion are gaining more and more space in the Brazilian market. According to data from Abecs (Brazilian Association of Credit Card and Services Companies)in the first half of 2023, this type of transaction represented 55% of all face-to-face transactions. This technology offers speed and convenience for both consumers and retailers, making the purchasing process more efficient.

In addition to practicality, another factor driving the growth of this modality is the integration with technologies such as NFC (Near Field Communication), present in smartphones, smartwatches and other mobile devices. With these advances, consumers can choose between paying with cards, mobile devices or even smart bracelets. The popularization of digital wallets, such as Apple Pay, Google Pay and Samsung Pay, has also played a fundamental role in this expansion, making the process even easier for those who want to carry out fast and frictionless transactions.

During the COVID-19 pandemic, the scenario was ripe for the mass adoption of this technology. “The pandemic accelerated digital transformation in the payments sector, and Brazil embraced this change strongly. THE payment by approachestion has become the choice of many consumers because it is safe, fast and practical”comments Eduardo Oliveira, Technical Accounts Manager at Ingenico.

Brazil stands out among Latin American countries for the rapid growth of payments by approachesdog. According to data from Abecs, These transactions totaled R$986.4 billion in 2023, an increase of 60% compared to the previous year. However, the growth of this modality also raises the need for improvements in security. “With the increased use of this technology, it is essential that we continue to invest in security solutions that protect consumers and companies against fraud, ensuring a seamless customer experience. payment reliable”explains Oliveira.

Another relevant point is the limit for transactions that do not require a password, currently set at R$200 in Brazil. This measure was implemented to further speed up the process of paymentespecially in everyday purchases, such as in supermarkets and gas stations. The expectation is that this limit will increase in the coming years, as technology becomes more popular and safer, in line with consumer demand for fast transactions.

With the rise of the Internet of Things (IoT), the future of contactless payments promises to be even more innovative. In addition to smartphones and cards, other connected devices, such as wearables and even cars, will be able to make payments. This will bring a new era to commerce, where the interaction between the consumer and technology will be practically invisible. The use of technologies such as artificial intelligence will also help prevent fraud more effectively, making transactions more and more efficient.

For the future, Ingenico is betting on the continued expansion of payments via approachestion in Brazil and around the world. The company works to ensure that its terminals and solutions are always up to date with the best technologies, providing a superior experience. payment agile and safe. “We are at a crucial moment for digital payments in Brazil. We believe that the payment by approachestion will increasingly be the choice of consumers, and we are prepared to support this growth with cutting-edge technology”, concludes Eduardo Oliveira.