Coca-Cola to use NVIDIA AI in its commercials

Following a trend already observed by other important brands, Coca Cola confirmed that it will adopt the potential of Generative AI in their future advertising campaigns. According to the WPP Groupresponsible for the global promotion of the iconic beverage brand, the integration of technology will allow the creation of a massive library of elements quickly, starting from a text description. Directly impacting the production of advertising. The novelty was confirmed during the SIGGRAPH 2024 and highlighted on the official NVIDIA blog.

Coca-Cola’s biggest partner in this decision is NVIDIA. The beverage giant will be one of the first companies to integrate the technologies provided by NVIDIA Omniverse e NVIDIA NIM. The highlight is NVIDIA NIM, which is a set of pre-trained models aimed at building 3D landscapes and worlds. Added to this is NVIDIA Omniverse, a platform that allows the creation of 3D graphics and realistic simulations.

According to Smir Bhutada, vice president of digital transformation and global marketing at The Coca-Cola Company, the technology provided by NVIDIA will allow “customization of Coca-Cola and food images in more than 100 markets, delivering relevance quickly and on a global scale”.

WPP Group, which will work directly on developing advertising pieces for Coca-Cola with AI as an assistant, has created Proud X, a production studio that will create 3D advertising assets on a global scale for Coca-Cola.