CES 2025: Samsung presents new OLED and Neo QLED TVs packed with AI

In the first major technology event of the year, the CES 2025 not only opened the doors to countless technological innovations, but also reaffirmed its position as the main stage for major industry launches.

It was in this scenario that Samsung impressed the public by revealing its new lines of Neo QLED and OLED TVs, standing out among the event’s main advertisers. Under the motto of intelligent integration and personalized experiences, the company highlighted the implementation of a wide range of artificial intelligence (AI)-powered features in its products, reaffirming its commitment to revolutionizing home entertainment.

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Among the main highlights of the Neo QLED line are the QN990F and QN900F models, equipped with 8K resolution and Supersize Picture Enhancer technology, capable of improving the quality of low-resolution images. This technology is particularly useful for showing old films or home videos, which can now be viewed with greater clarity and detail, further enhancing the user experience.

Samsung also introduced the innovative Wireless One Connect Box, which eliminates the need for cables between devices, offering a cleaner, more modern experience. 4K models, such as the QN800F and QN700F, guarantee access to advanced features for a wider audience.

In the OLED segment, the new models include the S85F, S90F and S95F, with refresh rates of up to 165 Hz. The big highlight was the S95F model, which incorporates Glare Free 2.0 technology to eliminate reflections and offers unmatched brightness, especially in the 83-inch version. These devices also feature the NQ4 AI Gen3 chip, with 128 neural networks, making them highly efficient in AI features such as automatic audio and image adjustment.

The company also introduced Vision AI, a suite of tools that turns TVs into personal assistants. Unlike similar solutions offered by competitors, such as Amazon’s Alexa integrated into entertainment devices, Vision AI stands out for its completely local data processing, offering greater privacy and faster response times.

Furthermore, it incorporates exclusive features such as Click to Search, which increases user interactivity and personalization. With functions like Click to Search, which identifies elements on the screen and provides instant information, and Auto HDR Remastering Pro, which enhances color gamut and dynamic range, Samsung aims to deliver a more immersive and connected experience.

In addition, the models feature image upscaling up to 8K, adaptive sound with automatic adjustment and an ultra-slim design that complements any environment. These features, exclusive to the 2025 line, represent a significant evolution over previous models, which did not include the same level of automatic customization and precision in image and sound enhancement. According to the company, these products are not just TVs, but “smart companions” that simplify life and adapt to users’ needs.

While Samsung hasn’t released pricing or availability, more details are expected to be revealed in the coming weeks. Based on previous launches, it is likely that the new models will be available on the global market in the first quarter of 2025, allowing consumers to take advantage of these innovations as soon as possible.