Apple uses Generative AI to accelerate chips development

In a rare speech in Belgium, Johny SroujiSenior Vice President of Hardware of the Great Apple, revealed that the Apple uses AI Generative to accelerate development of its chips equitable iPhones, Macs e o Vision Pro.

The statement was made during a ceremony at the Imec Research Center, which collaborates with the largest chip manufacturers in the world.

From the launch of the first A4 chip in 2010 to current MACS processors, Apple has traveled a path marked by innovations.

The silent revolution in Apple chips

Souji pointed out that one of the secrets of this successIt is in the adoption of the most advanced tools available on the market, especially the Cadence and Synopsys leaders’ electronic project automation systems.

“These companies are critical to dealing with the complexity of the design of our chips”, Said the executive.

What draws attention now is how Apple plans Bring this efficiency to another level: “General AI techniques have the potential to do more work in less time, representing a productivity leap”.

The bet no return that changed Apple

Souji made surprising revelations About one of the company’s most decisive moments: the transition from MACs to its own chips in 2020.

“It was a radical decision, no plan B”, confessed. “There was no alternative strategy – we put all the resources in this, including a monumental effort in software”.

This historical change, which many considered risky, showed Apple’s ability to control its entire production chain. Now the company seems ready for another technological leap.

Why is this strategy important?

While the market discusses AI applications in chatbots And generation of images, Apple focuses on practical uses that reinforce its competitive advantage:

1. Development speed: AI can significantly reduce new chip creation time;
2. Total control: Since 2020, Apple has shown that it prefers to depend on its own technology;
3. Energy efficiency: Chips developed with these techniques can be more optimized.

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The future of Apple processors

Although Apple was surprised by the rapid advance of the Generative AI in consumer applications, the statements of Souji show that the company is at the forefront when it comes to using this technology in its internal processes.

With the growing demand for more powerful and efficient devices, AI integration in the development of chips can be the company’s next technological framework -Keeping it ahead in the race for increasingly advanced processors.

If Apple’s history serves as an indication, this new work front can result in even more powerful and efficient chips for the next iPhones, Macs and Vestible Devices – All while the company maintains its characteristic control over the entire production chain.

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Fontes: reuters | 9to5mac