The launch of the Radeon RX 9070 XT and RX 9070 video cards, marking the arrival of the architecture RDNA 4 In the market, according to the company, it is being a real success so far.
The vice president and general manager of AMD’s client channel division, David McAfee, described the demand for models as “unprecedented“. In an interview with the program HotHardwareHe explained the logistics challenges faced by the company and said that refueling inventories is the company’s number one priority.
Signs run quickly and prices go up
The RX 9070 XT and RX 9070 plates were launched on March 6, with suggested prices of US $ 599 and US $ 549, respectively. In Brazil, the values start from R $ 5,500 and reach R $ 8 thousand in several retailers.
However, abroad, within a few days practically all units were sold, leading to an increase of up to 22% over the initial value in several retailers. The situation demonstrates the great interest of the market in the new models and shows the challenges faced to maintain the supply aligned with the demand.
McAfee highlighted in the interview that, unlike the processor market, where AMD controls the entire production and distribution process, video signs go through a more complex chain. The company provides chips for partners that develop different models, making price control and availability more challenging.
We selected the most relevant points of the interview granted by David McAfeeVice President and General Manager of Channel Business of AMD, HotHardware.
During the chat, McAfee addressed topics such as the great success of Ryzen 9 9950X3Dthe strong demand for GPUs Radeon RX 9070 e 9070 XTthe improvements of FSR 4 Technologythe company’s view of the GPUs high-endin addition to other matters related to the future of AMD.
Below you can see the most important excerpts than discussed:
Ryzen 9 9950X3D Launch
- Competitive performance: The Ryzen 9 9950x3D offers performance near the 9800x3D in games and surpasses its predecessor in various applications. In addition, it disputes directly with Intel processors in the high end segment, consolidating itself as one of the most powerful CPUs for games and content creation.
- High demand: Product sold out quickly on the first day, with strong global demand.
- New cache technology: 3D V-Cache stacking has been reversed, improving thermal dissipation and allowing higher clocks.
- Balance between performance and cost: Only one of the CCDs has 3D cache to avoid high costs and loss of efficiency.
- Ease of Overclock: New architecture allows frequency adjustments higher than previous generation.
AMD position in the GPUS market (Radeon RX 9070 and 9070 XT)
- Launch of RDNA 4 was a milestone: Absolute success, with inventory exhausted rapidly.
- Accessible and competitive msrp: Suggested price of $ 599 for RX 9070 XT and $ 549 for RX 9070, but scarcity made prices rise.
- Focus on cost-benefit: AMD strategy is to offer more dollar performance compared to the competition.
- Inventory problems: AMD does not fully control distribution, but is accelerating the production of Navi 48 chip for replenishment.
- Personalization by manufacturers: AMD partners can design custom TDP models up to 340W for better performance.
FSR 4 and IA
- Great technology improvement: FSR 4 now uses machine learning to improve image quality.
- Wide adoption by developers: 30+ games compatible with launch and forecast of 75+ by the end of the year.
- 100% trained with AMD hardware: Algorithms were optimized using GPUS Radeon, CPUS Ryzen and Instinct Plates.
- Focus on scalability: FSR 4 API facilitates integration in new games without the need for great rework.
AMD’s future in the high-end GPUS market
- Current focus on the intermediate segment: Most consumers buy GPUS below $ 800. This is where the focus of AMD is.
- Priority: expand presence in the market: AMD wants to strengthen its position before investing in an ultra high end model.
- Possibility of a “halo gpu”: McAfee did not rule out AMD’s return to the premium segment in the future.
Other important topics
- Strix Halo: AMD hybrid processor impresses with high performance in notebooks and mobile workstations.
- Threadripper still has space: increasing interest in high performance CPUs, especially for AI and 3D modeling.
- Overclock e PBO: New Ryzen processors support automatic adjustments to maximize performance without compromising stability.
- Availability guarantee: AMD claims to be working to keep your products available at the official price, but recognizes challenges in distribution.
AMD promises to stabilize offer and maintain original price das RX 9070 e 9070XT
Despite the rise in initial values, AMD ensures that suggested prices of the new GPUS will not only be promotional release values, but will be kept over time.
The promise echoes previous statements by Frank Azor, one of the company’s leading executives, who stated that AMD’s price policy aims to ensure accessibility throughout the product life cycle.
The launch of RDNA 4 was a milestone for our graphic business. Demand was incredibly strong around the world
David Mcafee, Vice-President da Amd
For many consumers, however, this promise may sound familiar and unconvincing, as recent historicals, especially in the case of Nvidia GPUS, show that prices often rise after release and do not return to initial values.
The RTX 4090, for example, not only exceeded its release price, but currently costs about $ 3,000, even with the arrival of the RTX 5000 series.
Expectation for market stabilization
AMD, however, is optimistic about pricing and supply stabilization. “As we refuel the market, you will see more availability not only in launch prices, but throughout the product line throughout the quarter,” said McAfee.
He also showed that the company continues to invest in the development of new graphic solutions and reinforcing ties with developers to expand its market share.
The gamer community and industry experts have positively received the new AMD signs. In a computer survey, 76.5% of respondents said the RX 9070 and the RX 9070 XT exceeded their expectations, while only 3.4% said they had been disappointed.
According to the data collected by the site, the plates of AMD Rx 9070 XT E RX 9070 represented 71% of sales Among research readers in a week, surpassing the entire RTX 50 line of NVIDIA combined in two months.
This result gives signs that the strong demand for the new Radeon creates a challenging scenario for Nvidia, which faces problems with availability and high prices, demanding to rethink the strategy in the short term.
FSR 4 and technological improvements drive the appeal of new GPUS
One of the great highlights of AMD’s new generation is the implementation of FidelityFX Super Resolution 4 (FSR 4), an artificial intelligence -driven upscaling system that rivals Nvidia’s DLSS 4 directly.
In preliminary tests, the FSR 4 showed significant improvements in image quality and performance compared to FSR 3.1, becoming one of the most valued innovations by consumers.
In terms of technical advances, energy efficiency improvements were also highlighted by users.
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Good for us
With Nvidia facing high prices and limited stocks from the RTX 5000 series, AMD has taken the opportunity to expand its market share. In the last quarter of 2024, the company gained more space in the GPUS segment, and the tendency is for this advantage to increase with the success of the RX 9000 line.
Although its reasoning line focuses mainly on the intermediate plates market, McAfee does not rule out the possibility of expanding to top line models in the future. “Our goal is to grow on scale and strengthen developer relationships. Maybe one day we will cover the entire range of game solutions, ”he said.
The future of competitive GPUs seems promising, if AMD and Intel are able to maintain their aggressive price strategy and further improve their upscaling and energy efficiency technologies, the consumer only has to gain.
Source: Hothardware and Computerbase
Source: https://www.adrenaline.com.br/amd/amd-radeon-rx-9070-xt-registra-demanda-recorde/
