If you are prepared to invest in a new AMD GPU, it may be a good idea to try to advance this purchase. According to UDN, the company issued an alert to all its partners warning that should increase hardware costs by at least 10% in the very near future.
According to the vehicle, this is the result of the continuous increase in costs of various components. Among them, the main culprit is DRAM memories, whose costs have been increasing considerably due to the high demand in data centers, especially those focused on generative artificial intelligence tasks.
With the decision, AMD’s Radeon RX 9000 line must go through a period of highafter a period in which it was falling in price abroad. The situation should also affect companies like Intel and NVIDIA, whose price adjustments will depend on the DRAM stocks they have already ordered.
AMD could come out of the situation quite badly
Although AMD should not be the only one affected by the increase in production costs, the corporation could be greatly harmed by the situation. Even though the company has made advances in its recent GPU generations, the fact that it is practically impossible to find them at recommended prices has contributed to NVIDIA’s maintenance of hegemony.
According to the UDN, companies like ASUS, Gigabyte and PowerColor have already been alerted about the price increases. However, so far there is no further information about which models will be most affected by the readjustments that the manufacturer will be forced to promote.
What can be predicted is that, at least initially, the models with the largest amount of DRAM should be the ones that will be most expensive. And in this sense, AMD may lose another of its advantages. By investing in GDDR6 modules instead of GDDR7, the company was able to compensate for the lower performance with a greater amount of available memory, thanks to its lower costs.

Now, with increases in component prices, it may end up losing this competitive advantage. While the company has not made any official comment at this time, everything indicates that it is only a matter of time before marked-down products begin to arrive in stores.
Fonte: VideoCardz, TechPowerUp
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Source: https://www.adrenaline.com.br/amd/amd-prepara-aumento-de-pelo-menos-10-no-preco-de-suas-gpus/
