Amazon begins to reserve some RTX 50 and Radeon RX 9000 for prime members

Nvidia and Radeon RX 9000 RTX Series Video Plate Models of AMD began to appear on Amazon with exclusive sale for Prime members. More than a maneuver to promote the store’s premium signature service, it is speculated that this would be a measure to discourage infamous scalpers.

Scalpers are opportunistic who take advantage of high demands with low stocks to buy as much units as possible in order to actively exhaust them in stores. Thus, they can resell these items by very inflated values ​​then. It is common practice in launches of new generations of consoles and GPUS.

Amazon’s measure does not cover all current video cards available in the store, but some models have been found from both the RTX 50 and RX 9000 reserved Prime Subscribers series. These are the examples that appear on screen captures in this post, such as an Asus 5070 TUF Gaming and an XFX Raden RX 9070 RX.

Since they are just a few models reserved, Amazon’s decision seems to be more focused on protecting their Prime subscribers than to fight scalpers in general.

Tom’s hardware staff say that, looking for reserved Prime members in Amazon, they were able to find full PCs with RTX 50 and Radeon RX 9000 plates. Unfortunately, the site does not offer links to specific products.

Anyone who already signs Prime and browsing the logged logged store has not realized these “exclusive” items, as there is no signage in this case. The warning only appears for those who are not a subscriber.