Agreement between Apple and OpenAI worries Microsoft

Satya Nadella, CEO da Microsoftalong with Sam Altman, the CEO of OpenAIthe organization behind the development of ChatGPThad a conversation about the profound impact resulting from the supposed agreement established between OpenAI and the giant Apple.

This exchange of information emerged through a detailed article published by the website The Information. According to sources consulted by the publication, Microsoft’s feelings regarding this contract are complex and perhaps a little ambivalent.

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Microsoft concerns

Keep in mind that Microsoft has a substantial stake in OpenAI, holding precisely 49% of the company. It is important to emphasize that OpenAI, in turn, uses high-performance servers provided by Microsoft itself to operationalize its advanced data models. artificial intelligence. From this perspective, it is undeniable that the new agreement potentially represents a significant source of income for Microsoft.

Satya Nadella has clearly expressed his desire to secure a considerable share of the profits resulting from the massive $13 billion investment made in OpenAI. However, some concerns arise based on the strategic and operational scenario.

An exponential increase in the use of devices such as iPhone and iPad certainly impacts the need for Microsoft servers to have higher capacity, more robustness and power. This panorama generates reasonable apprehensions within the corporation. There is still another ingredient in this mix: concern about the possibility of Apple rising to the position of a direct competitor on the artificial intelligence stage.

Contact between Apple and OpenAI began almost 1 year ago

Within this context, the sources shared with The Information reports that Apple approached OpenAI around June 2023, an occasion marked by the events of the Worldwide Developers Conference (WWDC).

Due to this approach, a strategic agreement was established, enabling Apple’s team of engineers to make effective use of the APIs created by OpenAI. In subsequent collaborative tests, the team demonstrated how Siri could evolve to manage more complex requests and assimilate context in a more refined and precise way.

Apple’s primary objective, in this case, is to enhance Siri’s performance so that it is capable of offering more fluid and natural responses, in addition to carrying out translations efficiently in real time, thus enriching the user experience.

However, it is worth noting that Apple frequently emphasizes that several iPhone features are designed to work autonomously, without the need for an internet connection, favoring the data to remain strictly on the device. With the integration with OpenAI APIs, this makes us take a closer look at user privacy.

Sources: The Information, 9to5Mac