ASUS will increase prices of several products from January 5th

ASUS sent an official letter to its partners explaining its position with the current crisis affecting the memory market. With just a few days left until CES 2026, the company reveals that it will increase the price of several products from January 5th, but without specifying which ones at the moment.

Interestingly, while highlighting the shortage of memory components and the impact this has on production and values, ASUS mentions the AI ​​hype in a positive way in its letter:

“As we approach the end of 2025, global demand in the PC and IT infrastructure markets remains strong, driven by AI adoption,” says the company, in free translation.

“At the same time, structural volatility in the global supply chain is placing continued pressure on the costs of key components, particularly memory (DRAM) and storage (NAND and SSD) components,” “The impact is now being reflected throughout overall systems planning and cost structures, and has become an industry-wide challenge.”

ASUS talks about adjustments in “product combinations”

The ASUS letter does not go so far as to be specific about the products that will receive readjustments, instead talking about combinations:

“After carefully reviewing market conditions, supply stability and our commitment to product quality, while continuing to invest in research and development, ASUS plans to implement strategic pricing adjustments for certain product combinations, starting January 5, 2026.”

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The way ASUS writes and, observing the market trend, we can interpret that any item that the company offers with equipped memories should undergo increases. This ranges from GPUs to notebooks, as well as portable gaming devices, such as the ROG Xbox Ally.

With the readjustment happening one day before CES 2026, we can expect to see a whole new line of products that will be somewhat more expensive.

Via: VideoCardz