ASUS has confirmed the releases at its CES 2026 press event, planned for January 5th. The date had already been announced and is not exactly new, but now the company has confirmed that it plans to bring new ROG Strix, Crosshair, Zephyrus and gamer monitors.
The Republic of Gamers event, titled “ROG – Dare to Innovate”, will be a virtual launch. This means there will probably be no live broadcast, but just a pre-recorded video. and which will be published on January 5, 2026 at 8:00 pm (Brasília time) on YouTube.
It is also worth noting that the event will mark the 20th anniversary of the ROG brand and will focus on new desktops, notebooks, motherboards and gaming peripherals.
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News confirmed
ASUS has confirmed that the product lineup will include the latest ROG Strix and Crosshair gaming motherboards, new ROG Zephyrus notebooks, and updated ROG gaming monitors.
The company also intends to introduce new designs and cooling systems aimed at higher performance and more demanding gaming workloads.
Without an official statement, the company states:
This year’s lineup introduces a new generation of innovations across the ROG portfolio, including cutting-edge gaming systems, revolutionary cooling solutions, and displays that deliver stunning clarity and immersive experiences.
All featured ROG products and innovations will be available for hands-on demonstrations at the ASUS & ROG CES 2026 Media Showroom at The Venetian Expo, Level 3, San Polo 3403. And Adrenaline will be there to learn about the news with other visitors to the fair.
Early speculation
In addition to new products, It’s reasonable to assume there will be a showcase of recent releases.
It is known that both AMD and Intel will release new chips for mobile devices (Ryzen 400 Gorgon Point and Core Ultra 300 Panther Lake). This means that there is a possibility that ASUS will present something with these chips, but for now, it is just speculation.
New ROG notebooks are nothing new at CES, and are already common for the event. This time, however, there will be no new GPUs for notebooks and AMD has no plans to release the RDNA4 architecture for notebooks.
Therefore, the launch of the GeForce RTX 50 for notebooks will be basically the same as the launch of the ROG line, possibly with some Strix Halo technology.
Font: ASUS.
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Source: https://www.adrenaline.com.br/asus/asus-confirma-lancamento-de-novas-rog-strix-crosshair-zephyrus-e-monitores-gamer-na-ces-2026/
