Gigantec wants to be one of the 4 largest hardware stores in Brazil

The Brazilian technology and hardware e-commerce market has always been dominated by the same names — consolidated stores that have become a reference for those looking to build a gaming PC, make upgrades or buy high-performance peripherals.

But 2025 marks an important turning point in the sector: the entry of Gigantec.com.br, a new player with a declared ambition to compete for the Top 4 in computer e-commerce in the country. And the most interesting thing is that it doesn’t emerge from scratch — on the contrary, it arrives based on one of the most robust ecosystems on the market.

Next, you discover why Gigantec has everything it takes to bother the big guyswhat are its competitive differentiators and the strategic role of the brand for the Black Friday 2025.

A new identity in 2025

In August 2025, Gigantec underwent an important rebrandingadopting the position “Technology and point.” The change represents more than a new look: it symbolizes the insertion into the market of a front in the Fagundez Tecnologia ecosystem in digital retail, with a total focus on the end consumer.

A meta? Become one of the four most relevant e-commerces in the technology segment in Brazil. And she has good reason to believe that.

Weight ecosystem in distribution

The biggest asset of Gigantec is to be born integrated into the ecosystem of Fagundez Technologywhich has Fagundez Distribuição, a company with 20 years of experience in the market distributing technology throughout the country and official partner of more than 40 global manufacturersincluding:

• AMD
• Intel
• ASUS
• MSI
• Gigabyte
• LG
• TP-Link
• among other giants

This vertical integration generates direct and immediate benefits for the consumer — something rare in traditional retail.

Main benefits for those who buy from Gigantec

Furthermore, the ecosystem has NTC own brandwhich includes cost-effective PCs, accessories and peripherals — designed with a focus on real performance.

The new face of the giant

With the rebranding, Gigantec positions itself as a e-commerce specialist in Game&Techaimed at:

• gamers looking for the ultimate setup
• as well as for professionals who need powerful components

Reputation reinforces this positioning:

Complain Here

• RA Verified Seal
• Use 7.8/10 the last six months

In a market where logistics and service are essential, this rating puts Gigantec in the spotlight among reliable stores.

The Genius of Giga: the brand’s bet for Black Friday 2025

As the Black Friday 2025Gigantec presents its new mascot: the Genius of Giga.

He will be responsible for bringing the Genius Offersreinforcing the humanization of the brand and creating expectations for really aggressive promotions — something that is only possible thanks to its distribution power.

For those planning a PC upgrade or looking for cost-effective peripherals, worth monitoring closely.

Why does Gigantec deserve to be on your radar?

The brand arrives with:

• competitive prices
• strong stock
• official guarantee
• more than 20 years of expertise behind
• absolute non-consumer focus

And with a bold objective: enter the Top 4 in technology e-commerce in Brazil.

For many consumers, this means a solid, reliable new option with the potential for great deals — especially on Black Friday.

Keep an eye on the official website and check out Gênio da Giga’s special promotions.