Summary
- Tinder is testing the “Chemistry” feature, which uses AI to analyze photos and suggest matches based on personality traits.
- The tool aims to reduce “swipe fatigue” and is being tested in New Zealand and Australia, with no global launch planned.
- The Match Group, responsible for the app, is betting on AI to personalize online meetings and reverse the drop in subscribers.
Tinder is experimenting with a new tool called “Chemistry”, based on artificial intelligence. The function promises to better understand who you are from the photos on your cell phone: it analyzes the images saved in your camera roll and asks interactive questions to identify preferences and personality traits, helping the app to suggest more compatible couples.
According to the TechCrunchthe feature was presented at an investor meeting, in which CEO Spencer Rascoff stated that it will be “one of the main pillars of the Tinder experience in 2026”. The strategy of Match Group, the company responsible for the app, aims to reverse the drop in the number of subscribers, recorded for nine consecutive quarters.
For now, the new feature is being tested in New Zealand and Australia, and should reach other countries in the coming months, but there is still no forecast for a global launch.
AI to choose your partner and look at your photos?
The purpose of the Chemistry function would be to reduce the so-called “swipe fatigue” — the fatigue caused by spending hours swiping through profiles without finding someone compatible.
To this end, Tinder states that it will use AI to analyze elements of photos, such as locations and activities depicted, and cross-reference this information with users’ answers to interactive questions.
In practice, this means that, if someone has several photos playing outdoor sports, for example, the app can suggest profiles of people with the same lifestyle. The technology, however, depends on authorization to access images stored on the device.
Tinder bets on AI to recover subscribers
In addition to the Chemistry feature, Tinder has invested in other AI-based tools. One of the latest systems uses machine learning to alert users before sending potentially offensive messages, asking: “Are you sure?” Another feature helps you choose which photos to use on your profile, based on those that are most likely to attract interactions.
These news arrive amid a challenging scenario for the app. In the third quarter of this year, Tinder’s revenue fell 3% compared to 2023, while the number of paying users declined 7%. Match Group also projected a loss of about $14 million in direct revenue from Tinder in the fourth quarter due to new product trials.
Despite this, the group believes that the use of AI is essential to “make online meetings more personalized and relevant”. The new tool does not yet have a global launch date, but it may gain more details during the Mobile World Congress (MWC), which takes place in February.
Source: https://tecnoblog.net/noticias/tinder-quer-acessar-suas-fotos-para-achar-um-par-ideal/
