Understand how the dollar influences the price of smartphones

Os most desired smartphones They are increasingly more expensive in Brazil, and one of the main reasons behind this increase is the influence of the dollar. As many global brands depend on imported components and products, exchange rates become a determining factor in the final price of devices.

In a scenario marked by devaluation of the real and economic uncertainties, it is essential to understand how this relationship affects consumers and companies. Discover how the dollar impacts the smartphone market and what the prospects for the future are.

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Why does the rise in the dollar make technology products so expensive in Brazil?

How does the dollar influence smartphone prices?

The impact of high dollar in the smartphone market is directly related to the dependence on imported electronic components. Processorsscreens and batteriesamong other essential items for production, are purchased from international suppliers. When the dollar rises, these components become more expensive, increasing the cost of producing the devices.

Furthermore, smartphones sold in Brazil are generally manufactured outside the country or assembled with foreign parts. Logistics also suffers from exchange rate fluctuations, making transportation and distribution more expensive. According to economist Sergio Crispim, this increase mainly affects the electronics sector, where the influence of the exchange rate is particularly strong.

The rise in the dollar also leads manufacturers to pass on additional costs to consumers. This transfer is reflected in successive price increases, making access to more advanced and popular models more difficult.

Premium smartphones: the most affected

Os smartphones premium They are the ones who most feel the effects of the high dollar. These models use cutting-edge technologiessuch as more modern chips and high-resolution screens, which depend on sophisticated and expensive components. With the unfavorable exchange rate, the price of these devices rises significantly.

Global brands such as Apple and Samsung, which lead the Brazilian market, are clear examples of this phenomenon. Recently, launches such as the iPhone 15 and the Galaxy Z Fold 5 arrived in the country at record prices, largely due to the impact of the dollar.

Another factor is the reduced profit margin of retailers, who have to balance promotions and discounts with rising costs. This makes promotions less attractive, as occurred last Black Friday, when discounts were significantly smaller.

Current scenario: devaluation of the real and economic uncertainties

In 2024, the real stood out as the currency that lost the most value in relation to the dollar among the most traded globally. Since the beginning of the year, the price has risen from R$4.85 to more than R$6, representing a devaluation of almost 21%. This scenario directly impacts the technology sector, where a large part of products are imported.

High inflation and high interest rates in Brazil also contribute to aggravating the situation. Even with the government’s attempt to control spending and stabilize the economy, uncertainties remain, making the market even more volatile.

With prices on the rise, Brazilian consumers are redefining your purchasing priorities. Many opt for intermediate models, which offer good performance at a more affordable cost. Others are turning to refurbished devices or looking for offers on marketplaces to minimize expenses.

Promotional dates, such as Black Friday, have presented less significant discounts, which reduces purchase intentions. Furthermore, financing becomes a less viable option with high interest rates, leading consumers to rethink their acquisition strategies.

Perspectives for the future

The future of the smartphone market in Brazil largely depends on exchange rate stability. If the dollar remains above R$6, the impact on prices will continue to be significant. Manufacturers can adopt strategies to mitigate these effects, such as localizing production and negotiating components under more favorable conditions.

On the other hand, consumers can explore alternatives, such as planning purchases on more advantageous dates or considering models with better cost-benefit. For 2025, the global economy is expected to directly influence the Brazilian scenario, especially with the policies adopted by the United States and the performance of the real.