Instagram admits difficulty in identifying and flagging AI content on the platform

O CEO do InstagramAdam Mosseri, expressed concern about the growing volume of content generated by artificial intelligence (AI) on social media and the difficulty of platforms in dealing with the problem. In a series of posts on Threads, Mosseri discussed the current challenges that networks face in identifying and flagging content created or manipulated by AI, recognizing that there is still much to be done in this field.

Mosseri highlighted that “Generative AI is clearly producing content that is difficult to differentiate from recordings of reality and is improving rapidly.” To face this growing threat, he suggested that users adopt a more critical stance when consuming online content, carefully evaluating who produces it and what level of trust they should place in publications.

The Responsibility of Platforms

“Our role as internet platforms is to flag content created with AI as best as we can”explained the CEO, emphasizing the responsibility of companies to mitigate the damage caused by misinformation. Despite good intentions, Mosseri recognized the limitations of the platforms and the difficulty of implementing effective solutions to track and flag all AI-generated content.

“It is not always possible to prevent disinformation, as other forms of manipulation are also in circulation. We must provide context about who is sharing, so that the user can draw their own conclusions,” he stated.

The Importance of Public Discernment

The Instagram CEO also warned of the importance of public discernment. “It will be increasingly critical that the reader or viewer has a discerning mind to consume content that aims to be a report of reality. My advice is to always consider who is speaking,” said Mosseri, suggesting that users pay attention to what is consumed on social media.

Its message is very clear: users can no longer believe everything they see on the internet. The ability to generate almost perfect images and videos has reached a point where distinguishing what is real from what is fake has become a complicated challenge.

You should read it too!

It will blow your brain: this video looks real but was generated by AI

This is the first commercial created using Sora, OpenAI’s artificial intelligence