Instagram keeps recommendations in the feed, says Adam Mosseri

O Instagramone of the most popular social networks in the world, continues to evolve its content strategy, generating debates among its users. Recently, Adam Mosseri, the head of the platform, addressed an issue that has been a source of discussion among users: the possibility of a feed composed exclusively of posts from followed accounts.

During a weekly question and answer session, Mosseri was faced with questions about the current dynamics of content display on Instagram. His response was clear and direct: despite many users’ desire for a more “pure” feed, the platform’s internal statistics show that the inclusion of recommended content has been crucial to maintaining and increasing engagement.

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Algorithm-recommended content reigns on Instagram

Currently, it is estimated that around 50% of the content displayed on Instagram comes from recommendations generated by algorithms. artificial intelligence. These systems are designed to suggest posts that will potentially please the user, based on their interests and behaviors on the platform.

Mosseri explained that the main objective behind this strategy is not only to increase engagement, but mainly to prevent its decline. According to him, it is natural that users tend to use Instagram less over time. Recommending diverse content therefore appears as a tool to keep users active and interested in the platform.

Despite the firm stance on maintaining recommendations, Mosseri recognized that there is a significant portion of users who are looking for a more personalized experience focused on their circle of connections. In response to this demand, Instagram has already implemented some options that allow greater control over the feed:

1. “Following” feed: An option that prioritizes content from accounts followed by the user.
2. Temporary suspension of recommendations: Users can choose to delay recommendations for up to a month.
3. Favorites list: Allows users to never miss posts from specific accounts.

Alternatives to the default feed

For those who want to try a feed with less recommended content, there is the option to temporarily suspend suggested posts. This function can be activated through the application settings, in the “Content suggestion” section, by checking the option “Suspend suggested posts in the feed”. Once activated, this setting remains in effect for 30 days.

Mosseri assured that Instagram will continue to explore ways to cater to the diverse preferences of its users. However, he made it clear that content recommendation will remain an integral part of the Instagram experience, given its crucial role in maintaining engagement and growth on the platform.

This Instagram approach reflects a broader trend on social media, where the balance between personalized content and discovery of new content has become increasingly important. As the platform continues to evolve, the challenge remains in satisfying both users seeking a more curated experience and those who enjoy discovering new content.

Source: SocialMedia Today