Summary
- 97% of listeners don’t distinguish AI-made music from human-composed music.
- Deezer implemented tags to identify AI-created songs and excluded these tracks from editorial playlists.
- The proportion of AI-generated tracks on streaming platforms has increased from 18% to 33% since April.
A survey commissioned by Deezer and conducted by Ipsos revealed that 97% of people cannot distinguish music produced by artificial intelligence from those composed by human artists. The study, which interviewed 9,000 participants in eight countries, including Brazil, the United States, the United Kingdom and France, reinforces concerns about the impact of AI on the creation and monetization of music.
The data indicates a division of opinion among listeners: while 73% advocate that AI-made tracks be clearly identified on platforms, 45% would like to be able to filter them and 40% say they would avoid this type of content. Furthermore, 71% said they were surprised to realize that they were unable to recognize the origin of the songs.
The consumption of AI-generated music
The research highlights the accelerated growth of content created by artificial intelligence on streaming platforms. According to Deezer, more than 50,000 AI-generated tracks are currently sent per day — around a third. In April, this proportion was just 18%.
Given the progress, the platform implemented measures to increase transparency: it started to include tags that identify songs created by AI and removed this type of content from editorial playlists and automatic recommendations. “We firmly believe that creativity is generated by human beings and that they must be protected,” Deezer CEO Alexis Lanternier told Reuters.
How does the music sector react to the popularization of synthetic tracks?
The growth of music created by AI has caused tensions in the market. Lanternier stated that creating differentiated remuneration models for synthetic tracks is still a complex challenge, but highlighted that Deezer has already started to exclude false reproductions from the royalty calculation.
Recent cases reinforce the industry’s concern. The virtual band The Velvet Sundown, created by AI, reached more than 1 million monthly listeners on Spotify before its artificial origin was discovered. Universal Music Group reached a legal settlement with the startup Udio and announced plans to launch an AI music creation tool in 2026.
Source: https://tecnoblog.net/noticias/97-dos-ouvintes-nao-conseguem-identificar-musica-feita-por-ia/
